How To Use
- DRENCH: Thoroughly wet the coat with lukewarm water.
- MASSAGE: Apply SOFT from neck to tail. Focus on the skin—not just the hair.
- RINSE: Rinse until the water runs clear.
- Wash every 2-4 weeks.

Most shampoos clean by stripping the coat. That leaves hair dry, brittle, and more likely to tangle a few days later.

Soft Suds works differently. It lifts dirt and oil while keeping the cuticle intact, so the coat stays soft, hydrated, and easier to brush.

What you use on bath day affects everything that comes after. This keeps your routine working—not resetting it.

Fragranced options made with plant-based, IFRA-compliant fragrances.

16 fl oz / 473mL

Made in USA

Nourishing Shampoo: Water (Aqua), Glycerin, Aloe Barbadensis Leaf Juice, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Xantham Gum, Propanediol, Natural Fragrance, Colloidal Oatmeal, Panthenol (Pro-Vitamin B5), Sodium PCA, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citric Acid

We want you to be happy with your purchase! Online (shipped) purchases of new, unused items can be returned for exchange or refund within 14 days of purchase.

Please note that we are unable to return or exchange any food, grooming items, beds, or custom orders. Please see additional info on returns & exchanges here.